With the rapid acquaintance of artificial intelligence (AI) the qualms and questions about whether robots could act immorally or soon choose to harm humans have also been raised. Some people are calling to put bans on robotics research while others are calling to conduct more research to be aware of how AI might be controlled. But how can robots learn ethical and moral behavior if there is no "user manual" for being human? This question of robotic ethics is making everyone apprehensive. We are concerned about the lack of understanding and empathy in machines like how so-called'calculating machines' are going to know that what is wrong and how to do the right thing, and even how we are going to judge and penalize by beings of steel and silicon.

NEW YORK--(BUSINESS WIRE)--PulsePoint, a leading global programmatic advertising platform, today announced the next generation of its content marketing platform. Story by PulsePoint provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing. Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful.

Story by PulsePoint provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing. Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful. Consumers welcome useful or entertaining information and spend significant time with advertiser-produced media, which in turn produces higher conversion rates than traditional marketing, increases brand recognition and drives sales lift.